- Highly accurate targeting is achieved by combining people flow data with attitude and values data.
• Proprietary segments can be used on major advertising platforms.
- Utilize visit history to locations relevant to the product as a targeting tool.
Geo-Promotion Ads is a solution that builds and delivers ads to unique advertiser segments based on actual visitor history and attitudinal data from proprietary surveys.
We delve into visitor insights for each visited location, considering why the person visited that place, when and how often they stayed, and then design a target profile that connects with the product or service based on hypotheses about their life stage and needs.
By expanding ad delivery starting from the designed segments, we can reach potential customers who fit the same hypothesis but with whom we haven't yet had contact.
Housing, cars, insurance, education—because these aren't purchases made frequently, the success depends on capturing the moment when consideration begins. We design our target market based on visits to showrooms and dealerships, and responses such as "I want to buy within a year."
<Examples of use> Housing, home loans, automobiles, insurance, correspondence courses, home renovations
Travel in daily life, such as using airports and major terminals, and visiting leisure facilities, is linked to purchasing behavior. We design our services based on actual travel patterns to target segments that are difficult to see through web searches alone.
<Examples of use> Airlines, travel reservations, hotels, credit cards, leisure facilities
For example, feelings like "I want to review my current insurance" or "I want to replace my car soon" exist before they manifest as actions such as searching or visiting a website. Geo-Promotion Ads can use survey responses from individuals as seed data, allowing you to capture even those who haven't yet taken action.
<Examples of use> Telecommunications, finance, insurance, B2B services, local government policies
Advertisements targeting repeat visits can be delivered based on tourist destination visit trends and travel styles.
You can attract customers at times that match the movements of travelers.
Based on market area analysis for new stores, we extract and target customers who are highly likely to visit the store.
It supports a smooth initial launch with minimal wasted shots.
We don't rely on "guesses" like search history or general attributes. We use our own proprietary analysis technology and industry-leading 10-second interval GPS to create a highly pure list of "people who have actually visited a facility," eliminating noise to the greatest extent possible.
If visit history alone isn't enough to narrow down the target audience, we conduct our own surveys with them. We screen them based on real user feedback, asking questions like, "Have you seen this before?", "Are you familiar with this?", and "What are your current complaints?".
Using a highly refined list filtered by "visit history" and "awareness" as seed data, we expand it across various social media platforms and the entire web. This allows us to find users who exhibit similar behaviors while maintaining the same level of engagement as our true target audience.
We support the following major advertising platforms!
Google Ads
Yahoo! Ads
Meta ads
LINE Ads
X (formerly Twitter) Ads
YouTube Ads
*Please feel free to contact us regarding the availability of media not listed.
A major pharmaceutical company's "Advertising delivery strategy based on product understanding"
We were using existing preset targeting, but the efficiency of our advertising was stagnating.
In addition, the target audience had become fixed, making it difficult to acquire new customers, and the effectiveness of existing strategies was dwindling.
Therefore, they hoped to overcome their current situation by implementing an advertising strategy that simultaneously improved CPA and acquired new customers.
Long-term operation using preset targeting on advertising platforms is one of the biggest reasons for stagnant delivery efficiency. Therefore, we propose creating and delivering new target segments unique to your product as a solution.
By not using preset targeting, we aim to achieve both bidding competition and reach potential targets, resulting in efficient new customer acquisition.
To create highly accurate, unique segments, it is essential to balance both the "quantity" and "quality" of consumer data.
In this initiative, Geo-Research conducted a survey to investigate understanding of and interest in the products.
We create distribution segments based on levels of understanding and interest, and prepare data with highly accurate targeting that is not possible with conventional distribution methods.
In addition to direct delivery to product-specific distribution segments, AI-powered augmented delivery extends reach to users with similar attitudes, values, and search behaviors to those segments.
Furthermore, the system implements an operation that prioritizes delivery to the most efficient segment among multiple segments.
We achieved our best results ever. CPA was reduced by 55% compared to the target value.
Approximately 95% of conversions were new customers on the referred e-commerce site, achieving record-breaking new customer acquisition.
As a result, we have achieved advertising delivery that balances high efficiency with new customer acquisition.
Please feel free to contact us for a consultation.
*We will provide you with an individual quote depending on the services we offer.
First, please feel free to contact us to discuss your company's challenges and the types of advertising you would like to implement.
We will propose the most suitable implementation plan tailored to your company's specific situation.
Even if your target audience is unclear, we will work with you from the initial stages of clarifying your target.
We will create a unique targeting segment for your company's products by utilizing people flow data and proprietary survey data.
We select and plan the media that will maximize effectiveness according to your advertising objectives.
We also create CR materials upon request and utilize similar-user expansion to achieve highly efficient ad delivery.
We will compile the distribution results into a report and deliver it to you.
We can cater to a wide range of industries.
Geo-Promotion Ads leverages people flow data and values data to build unique segments, enabling efficient ad delivery that reaches new customers across all industries and product categories.
A major strength of Geo-Promotion Ads is its ability to leverage people flow data and attitude/values data to build advertisers' own unique targeting segments.
Conventional ad delivery targets users based on pre-set criteria such as gender, age, and interests. Geo-Promotion Ads, however, enables highly accurate targeting based on actual behavioral history, values, and purchasing tendencies. This allows you to efficiently reach users with a high conversion rate while minimizing wasted ad delivery.
We offer comprehensive support, from ad delivery to target audience design, seed data generation, lookalike targeting, ad management, reporting, and improvement suggestions. You can consult with us even if you're unsure which target audience to aim for.
Before distribution, we conduct simulations to confirm the expected volume and feasibility of distribution. If necessary, we adjust the target facilities, period, stay conditions, and the attitude data to be combined, and propose a feasible design.
Depending on the specifications, data extraction, and media settings, it's possible to start distribution in as little as 2-3 weeks. Since this varies depending on the product and target audience, please contact us first to discuss your distribution objectives and desired user profile.
