We conducted people flow analysis on visitors to potential new store locations to understand the market area.
By overlapping the market areas of competitors, we identified areas with gaps in our target market and designated them as areas for promotional efforts.
Location-based 'Managed OOH advertising'
Media selection is based on the target audience's real-world behavior.
Furthermore, optimization of materials and areas is achieved during the advertising period.
- Select media along the target audience's behavioral paths using people flow analysis.
- It's not a case of "just publish and forget it." Changes can be made during the publication period.
- Is it possible to quantitatively verify whether there were actual results?
GeoTechnologies, Inc.' "Managed OOH Advertising" analyzes "people flow data" that aggregates people's movements,We use data-driven decision-making to determine which media outlets to use for advertising from the countless options available in the city.
By combining it with a research service utilizing our own app, we can measure the effectiveness of advertising, which was previously difficult.We can also implement industry-leading initiatives such as "optimizing materials and areas within the advertising period."
By managing your campaigns to place more effective creative content in more effective areas, you can maximize the effectiveness of your advertising.
Why not make data-driven decisions about OOH advertising with GeoTechnologies, Inc.?
Are you troubled by this?
Is there none?
In which area, in which mediumShould we publish the ad?Data-drivenI want to make a decision.
During the advertising period,Like digital advertisingWe also manage OOH advertising.I want to maximize the effect.
After the ad was submitted,Measuring the effectiveness of the measuresBy implementing this,I want to evaluate the return on investment.
In measuring effectiveness, advertising"How many customers visited the store?"We want to understand things like "how much brand lift it has achieved."
GeoTechnologies, Inc.
OOH advertising can solve this problem!
By utilizing people flow data, we list potential media outlets based on locations and travel routes where the target audience frequently gathers.
We plan and combine media to maximize target reach within your budget.
During the advertising period, we quickly measure the effectiveness of each element and area.
By focusing our ad placements on more effective materials and areas, we achieve a digital ad-like operation.
After the ad is placed, its effectiveness is measured by factors such as "media exposure," "ad awareness rate," and "demographic information."
By providing a comprehensive service, including reporting, we offer explanations of return on investment and hints for future strategies.
By utilizing people flow data and surveys, it is possible to track the subsequent behavior and attitudes of those exposed to advertisements.
It reveals how advertising-related factors such as "product interest," "purchase," and "store visit" originated.
GeoTechnologies, Inc. and
Why not make data-driven decisions regarding OOH advertising?
For example, in a situation like this
You can make use of it.
Store visit promotion campaign
Even if the target area is unclear, you can still place ads based on past customer data.
By analyzing customers' daily routines and selecting advertising media that align with those routes, we achieve effective planning.
Limited-time event promotion
You can change the ad content within the specified period while monitoring user reactions.
For example, by adjusting the content and areas to those with high response rates, it is possible to run effective advertising campaigns even in a short period of time.
Furthermore, even for short-term initiatives like event promotions, we implement a PDCA cycle that can be used to improve future campaigns.
Student recruitment branding
For example, it's possible to place advertisements specifically targeting "highly competitive university students on their way to and from school."
By analyzing weekday commuting routes and selecting media best suited to those routes, we achieve efficient advertising operations.
Other
New store opening announcement
We conducted a people flow analysis limited to target residents within the trading area and selected the most suitable media based on their behavioral patterns.
e-commerce site sale campaign
We measure the effectiveness of the advertisement by determining whether those who were exposed to it actually made a purchase on the e-commerce site.
Entertainment promotion
We collect data on entertainment preferences through surveys, and select the most suitable media based on a limited-target people flow analysis.
First, let's look at the target's movement patterns.
Why not try finding an area where you can expect to make a profit?
GeoTechnologies, Inc.
Three characteristics of OOH advertising
Targeting through people flow analysis
Select media along the customer's path.
By combining industry-leading, highly accurate people flow data with patented analytical know-how, we gain a detailed understanding of target behavior.
During the advertising period, materials and
Measuring the effect of the area,
Implement a digital ad-like operation.
By combining people flow analysis with survey data, we collect real-world responses from people exposed to advertisements, enabling us to optimize both the content and the area.
We also conduct effectiveness measurements after the ad is placed.
Evaluate the return on investment
In addition to basic effectiveness measurement, we provide reporting that tracks the "purchase" and "store visit" behavior of those exposed to the advertisement, offering insights for future strategies.
Available media outlets
The media handled are those not listed below.
There are many different kinds, including these.
Make the most of pre-planning.
We will provide you with the implementation structure.
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Advertising billboard
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Major large billboards
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Street banners
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Various types of transportation advertising
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JEKI MEDIA
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METRO VISION
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TOKYU OOH
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Street vision
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LIVE Board
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Main large screen
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others
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Office advertising
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In-store POP
Regarding the availability of media not listed,
Please feel free to contact us.
Case study
A certain major bank
"Promotional measures for the opening of a new store"
customer issues
To coincide with the opening of our new store, we would like to implement promotional measures in conjunction with the store opening announcement.
However, with the rise of online banking, the landscape of bank counter customers (i.e., target customers) is changing dramatically.
Therefore, we want to use data to determine which area, which people, what kind of content, and which medium to use to deliver our advertisements.
approach
ステップ1
ステップ2
We conducted a survey of residents in the areas where the promotion was launched, asking about their willingness to use bank branches and the media they regularly interact with.
Based on their intention to use the service counter, we set the target audience and communication content, and then tentatively selected the media to be used based on their daily contact with media.
ステップ3
A detailed people flow analysis was conducted on the target population residing in the areas where the promotion was deployed.
We understand the daily travel habits, such as frequently used modes of transportation and routes, and select the OOH (Out-of-Home) media that will maximize target reach based on those trends.
Implementation details
- Digital signage at the nearest station to the new store
- Digital signage at a certain train station (concentrating content to match the target user's usage time)
- Google Ads
- In-store measurement
Results
The awareness rate of transit advertising among customers is very high at approximately 60% (compared to the typical 20-40%), and surveys show that it contributes significantly to fostering customer interest.
Fee
Estimated advertising costs
From 1 million yen
*Regarding pricing, we will provide an individual quote based on the details of the service.
How to use the service
01
Inquiry
First, please feel free to contact us with any questions you may have about your company's challenges or the types of OOH advertising you would like to implement.
02
Meeting
We will propose the most suitable implementation plan tailored to your company's specific situation.
03
Target organization
Even if the target is unclear in the first place,We will support you every step of the way, starting from clarifying your target audience.
04
List of potential media outlets
Based on the target's daily movement patterns, we extract the media they interact with on a daily basis.I will list them.
05
Media Planning
To maximize target reach within budget,We will determine the implementation details by combining potential media options.
06
Start of ad placement
We will optimize the use of materials and areas according to your requirements.
07
Effectiveness measurement
Not just the simple number of target reach,We can report on store visits and purchases resulting from advertising.
GeoTechnologies, Inc. and
Why not make data-driven decisions regarding OOH advertising?
FAQ
What is people flow data?
This is a log of people's movements obtained from location information such as GPS. GeoTechnologies, Inc. collects people flow data from users of its own app, "Torima."
What are the differences between Geotechnology's OOH advertising and traditional OOH advertising?
Traditional OOH advertising relies on subjective impressions and experiences to select media, making it impossible to assess return on investment before campaigning. In contrast, GeoTechnologies' OOH advertising selects media based on real-world target behavioral data, allowing for accurate ROI assessment before campaigning. We offer various other services as well; please feel free to contact us for more details.
Which industries would you recommend this service to?
We can support you in any industry, as we implement optimal planning tailored to each industry's target. We have a wide range of experience, including the following; please feel free to contact us for details. [Past Achievements] Finance, Food & Beverage, IT & Gaming, Real Estate, Entertainment, Beauty, Travel & Tourism, Healthcare, Human Resources Recruitment
Can you also handle the creation of the advertising creatives?
Yes, it's possible. We'll work with experienced partner companies to propose the most suitable advertising communication strategy for your target audience.
Can I run other types of advertisements at the same time as OOH (Out-of-Home) advertising?
Yes, it's possible. We can combine your advertising with various other forms of advertising, such as digital ads and flyers. We have extensive experience in this area, so please feel free to contact us for more details.
