Inquiry
Please feel free to contact us to discuss your company's challenges and the research you would like to conduct.
OOH advertising effectiveness measurement service
Outdoor advertising (OOH) is difficult to measure.
This enables the measurement of effectiveness.
- Precisely identifying advertisers through people flow data and surveys.
- From simulation to effectiveness verification, all in one stop.
- Visualizing attitude changes such as awareness rates and store visits.
We visualize the effectiveness of out-of-home (OOH) advertising, which is difficult to measure, using data.
By utilizing highly accurate people flow data and survey data from approximately 6 million monitors,
It is now possible to identify users who stayed within the "visible area" of an advertisement.
This enables highly accurate effectiveness testing, such as determining whether outdoor advertising increased purchasing intent.
Are you experiencing any of these problems?
OOH is the target.
I don't know if it arrived.
People who saw the outdoor advertisement
No visible actions
The best place to display it is
I don't know
Cost-effectiveness
I cannot explain this to the company.
GeoTechnologies, Inc.' advertising effectiveness measurement can solve your problem!
In addition to attributes, we analyze attitudes and values to visualize the personality of those exposed to advertisements.
We will present evidence that we reached our target audience.
We use location information IDs to measure store visits after ad exposure.
We track the real-world effects, including how people actually reacted to what they saw.
We identify the user's sphere of influence based on data and select the most effective media and locations.
Furthermore, we also support the optimization of creative content based on the target audience's "values data."
Quantifying reach and the effect on store visits.
We provide objective data to support internal reporting and securing future budgets.
For inquiries regarding advertising effectiveness measurement at GeoTechnologies, Inc. please contact us here.
For example, it can be used in situations like these.
Retail
We compare the effectiveness of flyers and out-of-home (OOH) advertising to optimize sales promotion strategies.
By simultaneously measuring contact with flyers and out-of-home (OOH) advertising, as well as in-store visit conversions, we can understand the target audience for each advertisement.
We promote the optimization of advertising placement to better appeal to the target audience of each media outlet.
Restaurant industry
We formulate effective media strategies based on contact analysis of TV commercials, OOH (out-of-home) advertising, and online advertising.
We link contact data for TV commercials, OOH (out-of-home) advertising, and digital advertising to understand the effectiveness of each medium.
We will use the PDCA cycle to continuously conduct surveys that will help in selecting media for future campaigns, thereby maintaining higher advertising effectiveness.
Advertising agency
It can be used to measure the effectiveness of integrated online and offline advertising campaigns.
Instead of examining the effectiveness of online and offline advertising separately, we investigated their combined effectiveness.
We conducted a multifaceted analysis of the integrated online and offline advertising effects, which could previously only be assessed separately.
For inquiries regarding advertising effectiveness measurement at GeoTechnologies, Inc. please contact us here.
Three features of advertising effectiveness measurement services
With high-precision data
Measuring OOH contact and store visits.
High-frequency GPS data collected at short intervals of approximately 10 seconds enables accurate out-of-home (OOH) advertising contact detection and measurement of store visit conversions.
This allows for a clear calculation of the previously ambiguous cost-effectiveness of OOH (Out-of-Home) advertising.
High-precision location data × survey
We conducted research targeting only users who were within the ad viewing area.
By analyzing the ad-viewing group and the non-viewing group, it is possible to compare and analyze the pure impact of OOH on attitude change and brand lift.
50,000 samples collected within 24 hours
A large, active member base enables rapid and diverse targeting for research.
We have extensive experience supporting the analysis of various OOH (Out-of-Home) media.
Measurable media
-
Outdoor digital signage
-
Railway advertising
-
Bus advertisements
-
Flyer
-
Digital advertising
-
TV commercial
-
Taxi advertisement
-
On-campus advertisements, etc.
*Please feel free to contact us regarding effectiveness measurement for media not listed.
Fee
Estimated price: 300,000 yen and up
*Regarding pricing, we will provide an individual quote based on the details of the service.
How to use the service
01
02
Meeting
We will propose the most suitable survey content and results delivery method tailored to your company's specific situation.
03
Requirements confirmation and quotation
We will finalize the scope of the investigation and the method of providing the results, and then provide you with a quote.
04
Application
Please apply for our service using our designated format.
05
Questionnaire Fix
We will finalize the survey questions, answer choices, and question branching.
06
Survey screen fix
We will create a survey screen and finalize it after your company reviews it.
07
On-site inspection and delivery
We will distribute the survey and deliver the survey results to you.
For inquiries regarding advertising effectiveness measurement at GeoTechnologies, Inc. please contact us here.
FAQ
Who are the target audiences for this survey?
I am a user of "Torima," a point-earning app developed and released by our company. Users earn points by answering surveys.
Since its release in 2020, "Torima" has consistently ranked highly on the App Store and maintains one of the largest numbers of active users among point-earning apps in Japan.
Please tell me about the method for delivering the survey results.
There are mainly three reasons:
- Raw data delivery
- Delivery of aggregated results
- Delivery of the survey results report
*Please feel free to contact us for details and to see an image of the delivered product.
Can you handle both one-off and ongoing surveys?
We can accommodate both options. We will propose and discuss the most suitable approach when we consider the details of the investigation.
For inquiries regarding advertising effectiveness measurement at GeoTechnologies, Inc. please contact us here.
