people flow data makes it possible to visualize congestion levels at events! This visualization allows for revisions to security plans, simultaneously preventing accidents and optimizing costs at events!

Scientifically manage safe and secure events! We provide a system that understands event congestion levels from people flow data and handles the "P (Plan)" and "C (Check)" phases of the PDCA cycle.

Introduction

ASPERIA CO.,LTD. develops and provides the "Safe Flow" safety and security people flow monitoring system for the event sector, offering advanced visualization and analysis to local governments and event organizers.

We are pleased to announce that our" Geo-People "people flow data, which allows for the extraction of highly accurate GPS log data by specifying an area, has been utilized as the source data for people flow analysis in "Safe Flow."

This article will explain how we utilized people flow data to achieve the two most important goals during events: accident prevention and cost optimization.

About the safe and secure people flow monitoring system "Safe Flow"

Safe Flow, a safe and secure people flow monitoring system provided by ASPERIA CO.,LTD., Ltd., a group company of Event Communications, is a system that primarily enables people flow analysis and visualization in the event field, capturing the movement of crowds at events such as fireworks displays and New Year's visits to shrines.

Using mobile GPS data (our company's people flow data "Geo-People ") as the source data, it becomes possible to display layers such as decoration layers, trajectory layers, point layers, density layers, and heatmaps, making it easy to visualize people's "trajectories," "density," etc.

Furthermore, since the system is developed in-house, it is possible to add other layers, such as plotting the positions of security guards, making it possible to visually verify tasks that were previously difficult. In addition, the true nature of congestion, which could not be understood through numbers alone, can now be grasped intuitively.

Background leading up to the introduction of Geo-People

■ Challenges

Event organizers, based on their years of experience, know "where the crowds will be" and "which routes are dangerous,"
That judgment relied on intuition and experience, lacking objective evidence.

In recent years, in particular, the following challenges have combined, making it even more crucial to have clear justifications for safety measures.

• Increased public attention on incidents and accidents
• Increase in the number of visitors
• Increased risk of congestion

Therefore, driven by a strong desire to "prove the safety of traffic flow with objective data rather than tacit knowledge," we developed our own "Safe Flow" people flow monitoring system, while simultaneously searching for high-precision GPS log data to serve as the source material.

 

■ Reasons for hiring Geo-People

Our" Geo-People "people flow data was selected for integration into "Safe Flow," a safe and secure people flow monitoring system that analyzes and visualizes people flow in the event domain. After comparing and evaluating several other companies, the following four points were the deciding factors in their selection.

• 1. Unique ability to acquire highly accurate "movement logs (GPS data)"

"We were looking for a level of accuracy that could track the actual movement trajectory, rather than just a mesh."
While carrier data is coarse-grained, your company's data contains highly accurate GPS logs.

 

• 2. Consistency with maps

"The high level of accuracy and consistency in displaying GPS data on the map was a major point of evaluation."

 

• 3. Ease of data implementation

"We highly valued the ability to create 'beautiful visualizations' with high accuracy by supplementing and incorporating data acquisition frequency. This allows for intuitive understanding of pedestrian flow, walking direction, and dwelling areas."

 

• 4. Reliability

"We've known about your company since the Increment P era. The fact that we're using GeoTechnologies, Inc.' data was a deciding factor in our decision to adopt your services, as it helps build customer trust."

Applications of people flow data this time

ASPERIA CO.,LTD. incorporated our people flow data "Geo-People "(high-precision GPS log data) into their self-developed "Safe Flow" people flow monitoring system to conduct an analysis of visitor people flow at a fireworks display.

• 1. Visualization of congestion levels around the venue over time.

From several hours before the start until after the end,
A heat map visualizes the direction in which people gather and where they disperse.

• Inflow from the station
• Congestion inside the venue
• The "mass exit" after the event
• bottleneck intersections
• Consistency with security guard placement locations (white dots)
  We have a detailed understanding of these matters.

The timing of the sudden influx of traffic immediately after the event ends is something the organizers also consider a problem.
A major achievement was being able to clearly identify the actual situation. (This confirmed the security plan as anticipated.)

 

• 2. Understanding the "traffic volume and congestion level" for each traffic route.

Stretch the data,
We analyzed how many people went along each route.

We were also able to understand the trend of people heading home from the venue.
It also became possible to evaluate participants from the perspective of "where they come from and where they go back to," which is important to the organizers.

 

• 3. Simulation for optimizing security systems

In cases where security guards were stationed, the analysis made it possible to propose the reassignment of security guards.

It can now be used as a tool to avoid surplus personnel and optimize staffing levels.

Insights obtained from this people flow analysis

• 1. Breaking away from "intuition and experience"

The times and areas where congestion occurs are quantified.
Conversations with event organizers have shifted from being intuitive to objective and scientific.

 

• 2. Optimization of safety measures and security deployment

The bottleneck point is clearly visualized.
Optimizing security guard deployment allows for a review of security arrangements.

The dashed lines indicated areas where crowd movement was anticipated, but analysis revealed that no one was staying there at any given time. This allowed us to plan the redeployment of security personnel.

 

• 3. Improve the persuasiveness of the explanatory materials for organizers and local governments.

In the reports requested by event organizers and local governments,
We can now present improvement proposals based on objective data, enabling more evidence-based explanations.

 

• 4. Enhancing the value of the solution

By incorporating people flow analysis,
This enables accident prevention, congestion reduction, and cost optimization at events, thereby enhancing the value of the event itself.

 

This time, using our people flow data "Geo-People," we conducted people flow analysis during a fireworks display at ASPERIA CO.,LTD. The results showed that it is possible not only to visualize congestion and optimize security deployment, but also to significantly improve the value of the event itself by "hedging risks," "reducing visitor stress," and "reducing costs."

Going forward, we will continue to prioritize "safety and security," "accident prevention," and "cost optimization"—all crucial aspects of events—and aim to provide safe and secure event management that will further satisfy attendees.

The future possibilities of Geo-People

As this example demonstrates, visualizing "people flow" is essential in events and promotional activities.

Provided by GeoTechnologies, Inc.people flow data "Geo-People"This is high-precision people flow data that can capture the movement of people not as points but as lines, allowing for a visual understanding of where people are coming from and where they are going, and enabling analysis of their movement patterns.

 

In addition to analyzing the dwell time and congestion levels during events like this one, by adding attribute information such as the visitor's residential area, gender, and age, it becomes possible to analyze where they came from and what kind of attributes they have.

This is not only useful for distinguishing between new and repeat visitors, but it also extends beyond just "safe and secure event management" to broaden its reach to the tourism industry as a whole.

Our company offers tourism-promotion-package-plan tailored to the tourism industry, as well as a variety of solutions combining people flow data and geospatial data. If you are interested in our services, please feel free to contact us.

The website for ASPERIA CO.,LTD. can be found here (https://www.asperia.jp/).