By employing high-area coverage and high-resolution people flow data, more accurate people flow analysis becomes possible!

By adopting GeoTechnologies, Inc. 's people flow data, which boasts high area coverage and resolution, we can now perform more accurate and comprehensive people flow analysis!

Could you please explain the service?

Location AI Platform (LAP) is a people flow analysis platform that visualizes people flow by analyzing location-based big data with proprietary AI.

This service caters to a variety of needs, including those of restaurant and retail business owners, as well as those involved in tourism and events who want to analyze people flow in specific locations to improve customer acquisition and sales promotion.

In terms of functionality, there are two main types: "monitoring (people flow reports)" and "custom analysis."

■ Monitoring (people flow Report)
It can quickly detect changes in pedestrian traffic at a specified location.
- Trends in estimated visitor numbers by day and time of day
- Trends in estimated resident population
- Estimated visitor breakdown by gender
You can check these things in a graph.

■Custom Analysis
In addition to the number of visitors to a specific location, you can analyze visitor characteristics and behavior in more detail, such as where they came from, how long it took them to get there, and where else they visited.
• Distribution and ranking of estimated residential areas of visitors
- Areas with an extremely high number of visitors relative to their distance.
- Distribution and ranking of other places and stores that visitors have visited.
These can be clearly represented on a map.

Furthermore, the following are some of its particularly outstanding features:
●By utilizing unbiased and broad data from mobile carriers and apps, and analyzing it with proprietary AI, we can perform highly reliable and stable people flow analysis.
●Instead of specifying a rough analysis area using a mesh, you can freely draw polygons of any size to register points within the analysis area.

Daily Visitor Count: Displays the estimated trend in the number of visitors to the specified location.

Please tell me about the features that use our company's people flow data, and their advantages and effects.

LAP utilizes people flow data from many sources, including GeoTechnologies, Inc.. The main effects that GeoTechnologies, Inc. 'people flow data has on the service are as follows:

■ High data coverage
The apps that GeoTechnologies, Inc. uses to collect logs are designed with the assumption that users will be on the move, so many of them collect logs as continuous movement data. As a result, the data is relatively complete and covers a long period of time.

■High data accuracy
people flow data provided by GeoTechnologies, Inc. has the advantage of higher resolution and GPS accuracy compared to data from other providers, due to its shorter log acquisition interval.

■ Can supplement data from age groups that are difficult to obtain.
people flow data provided by GeoTechnologies, Inc. contains more information on younger users compared to data from other sources, which helps to fill in the gaps in LAP's (Landing Area Plan) data for this age group, which was previously relatively weak.

Based on the characteristics of the data described above, adopting GeoTechnologies, Inc.' data has led to improvements in the accuracy and quality of LAP analysis.

　　Visitor Ranking Map: Displays areas with a high number of visitors to a specified location. Visitor Share Map: Displays the regional share of visits to multiple specified locations.

Please tell me about your implementation track record.

Our services are used in a wide range of industries, including retail and distribution, manufacturing, food service, finance, insurance, real estate, construction, tourism, events, advertising, and printing. Furthermore, they are used not only by corporations but also by government agencies, local authorities, and universities (for research purposes).

Could you tell us about the circumstances and deciding factors that led you to choose our data?

The deciding factor is, first and foremost, the high accuracy and freshness of the data.
Furthermore, the fact that they provided thorough documentation, such as specifications, and sample data was a major plus.

Could you tell us about your future plans?

We want to broaden our user base by having not only large corporations but also small and medium-sized enterprises and sole proprietors utilize our services.

Furthermore, we plan to further collaborate with GeoTechnologies, Inc. to better meet a wider range of customer needs, for example, by proposing the implementation of TRIMA Ads surveys to LAP's customers.

 

The website for Location AI Co., Ltd. can be found here.

Click here for the page of the people flow analysis platform "Location AI Platform"

For inquiries about people flow data, please click here.