We fully utilize diverse map data to support our clients' various analytical tasks, primarily focused on marketing!

We offer flexible, customized solutions to meet diverse map data utilization needs in area marketing!

Could you tell us about the overview of the service?

Marketing Dynamic System (MDS) is a database processing system developed in-house by our company that uses map information to support analytical tasks, primarily in area marketing.

A key feature, unlike other companies' packaged products, is that we select the data to be used from a wide range of databases (described later) according to the customer's needs and build a custom-made system.

■ Diverse databases (examples)
• Customer data (store data, customer information, etc.)
• Map data (background data, address data, road data, facility information, hazard maps, etc.)
Statistical data (census data, estimated population data, etc.)
• Directory data (telephone directory data, company information, medical and nursing care facility data, etc.)

Furthermore, a key advantage is that all analysis can be performed within a single system, and processing large amounts of data integrally rather than through segmented processing enables high-speed processing.

Furthermore, our unique support system provides analysis methods tailored to our customers' objectives, operational support, and more.

Please tell me about map-based features, and their advantages and benefits.

By plotting customer-owned store information, territory settings, customer data, and competitive landscape on a map all at once, it becomes easy to understand the spatial relationships. Even with millions of location data points, everything can be displayed and viewed on the map.

Furthermore, by utilizing "road data," the distance between two points can be displayed as the actual road distance rather than the straight-line distance. The "reach area" (actual market area) for deliveries or visits from a given location can be represented on the map in an amoeba-like pattern.

Please tell me about your implementation track record.

In particular, it is frequently adopted by customers in the finance, insurance, and flyer advertising industries.

Because the amount of information, such as the number of customers, is extremely large, general-purpose GIS systems are insufficient for analysis. Therefore, many of our clients choose our services, which functionally meet their requirements.

Our company has a history of actively incorporating the requests of our customers in the financial industry to expand our functions, and we have similarly gained the support of customers in the insurance and flyer advertising industries, which also handle large amounts of customer information.

Could you tell us about the circumstances and deciding factors that led you to adopt our map products?

Previously, we used map data from another company, but due to certain circumstances, we were no longer able to receive address data from that company. This led us to start receiving address data from Increment P (now GeoTechnologies, Inc. Inc.).

From there, we learned that GeoTechnologies, Inc. Inc. also systematically organizes other data, and since using data from the same company would increase compatibility, we expanded our use to include other data as well.

When we were developing the service at our company, we consulted with GeoTechnologies, Inc.' sales representative about various ways to use the data, and their willingness to consider these options together was a major reason why we decided to adopt their data.

Could you tell us about your future plans?

To expand our target customer base, we are considering offering services such as distribution via an easy-to-implement API. We are also considering selling features on a per-function basis.

 

Click here for the website of Nippon Statistics Center Co., Ltd

Click here for the Marketing Dynamic System (MDS) page.

Click here for the page on statistical data that can be incorporated into the Marketing Dynamic System (MDS).

For inquiries about MapFan DB, please click here.