[GT Times #4] Understanding "Geo-Promotion Ads" in 5 Minutes: Solving Advertising Challenges with people flow Data and Values Data

With the widespread adoption of digital advertising, data utilization is advancing, but manyadvertising professionals still face various challenges with traditional digital advertising. For example, you may be experiencing the following problems: 

Against the backdrop of thesepeople flowwithtraditionaldigitaladvertising,advertising delivery and management solutions using pedestrian flow data and values data are attracting attention.In today's world, where data utilization is advancing,there is a need for new approaches that are more in line with reality. 

One approach gaining attention as a solution to the challenges of traditional advertising is the use of "people flow data." 

people flow data is data that quantifies "when, where, and how many people are there" based on smartphone location information and other data. It not only records people's movements but also captures attribute information such as gender and age, allowing for real-time understanding of the attributes, length of stay, and travel routes of people in a specific area. 

For example, when advertising protein products, targeting traditionally relied on online behavior history, such as "people who searched for protein" or "people who watched workout videos." However, a majoradvantage of using people flow data is that it allows you to extract highly motivated buyers based on actual behavior, such as people who regularly go to the gym. 

Furthermore, while traditional methodstypically targeted advertising within a defined trading area people flow5kmor10km from a store, using pedestrian flow data allows for the extraction of individuals who stayed at the store for 30 minutes or more, and even analysis of their origins. This enables highly accurate targeting, which helps prevent wasted advertising. 

Furthermore, by utilizing location information, it becomes possible to measure the effectiveness of offline advertising, which was previously difficult to measure, such as whether the advertisement led to a store visit. 

By utilizing people flow data, the scope of what can be visualized expands significantly. As a result,This service broadly covers challenges in advertising operations and distribution, including differentiating yourself from competitors, discovering new strategies, and improving the persuasiveness of internal presentations.This will lead to something. 

Geo-Promotion Ads (GPAds), provided by GeoTechnologies, Inc., is an advertising delivery and management solution that combines map data, people flow data, and value data. 

The most distinctive feature is the search history, etc.Web behaviorbut alsoTargeting is performed by combining people flow data based on actual movement history with value data that reveals users' true feelings and preferences obtained through surveys.This is a point. The collected people flow data and survey data are handled with respect for privacy, and only information for which permission has been obtained is used. 

By using people flow data as a starting point to extract only highly qualified users, and then importing their associated email addresses and ad IDs into platforms such as Google and Meta to deliver ads, it becomes possible to pinpoint and reach potential customers that could not be targeted with traditional digital advertising. 

Generally, when using segments provided by major advertising platforms, there is a possibility of overlapping target audiences regardless of which advertising agency you use. However, with GPAds, you can directly reflectyour own segments on Google and Meta platforms, enabling differentiated ad delivery compared to competitors. 

Therefore, it is effective not only for reaching existing customers but also for developing new customers with whom we have not had contact before. 

By delivering ads not to people who "might be interested," but to "people who are actually taking action and whose values align," you can improve delivery accuracy and expect better return on investment. Furthermore, one of GPAdsstrengths is its ability to handle everything from data analysis to ad management and delivery in a seamless manner. 

This solution is particularly ideal for the food service and retail industries, where measuring customer visits and planning store openings are crucial, as well as for companies considering purchasing data for their advertising strategies.

Geo-Promotion Ads | Advertising delivery and management solutionsView details 

Compared with major advertising platforms such as Google and Meta.case,GPAdsIt has several clear strengths.The main differences are as follows: 

- Acquiring new customers through company-specific segments

Mostadvertising platforms primarily use a pre-defined segmentation system to select target audiences. However,GPAdsallowsusers to create unique segments by combining people flow data and value-based data, enabling them to reach potential customers that were previously inaccessible through traditional advertising. 

Because it can be used as a breakthrough to cultivate new customer segments, it is an effective option when existing advertising strategies have reached their limits in terms of effectiveness. 

- Reduce advertising costs

GPAdsutilizes each company's unique segmentation to deliver ads, creating a structure that minimizes competitive bidding under the same conditions as other companies. As a result, itcan reach audiences that other advertising agencies cannot access, leading to lower ad costs. 

Its key feature is the ability to optimize advertising costs while efficiently reaching highly targeted audiences. 

- Offline effectiveness measurement is possible.

GPAdsutilizes location data tomeasure offline advertising effectiveness, which was difficult to measure with traditional digital advertising, such as whether users who saw an ad actually visited a store.Furthermore, post-ad delivery surveysallow for detailed analysis, such as which ad prompted a visit or if it was a chance visit. 

This makes it possible to visualize differences in customer acquisition channels, such as whether customers came via flyers or digital advertising, enabling integrated effectiveness evaluation across online and offline channels. 

- You can set segments for ads with the media's default settings.

GPAdsThe custom segments you build can be uploaded and used on major advertising platforms such as Google and Meta. Furthermore,The uploaded, highly accurate user data can be used for machine learning.The dots are also one of its distinguishing features. 

If you've been using major advertising platforms, you can improve your targeting accuracy while maintaining your existing advertising operations. GeoTechnologies, Inc. provides comprehensive support, from identifying highly qualified users to uploading them to the platform and delivering ads.

GPAdsis used in a variety of ways depending on the industry and the challenges it addresses. Here,we introduce two case studies of companies that have actually implementedGPAds. 

<Examples from financial companies>

• Challenge:We want to reduce wasted advertising, but we don't know which areas to focus on. 

Reasons for choosing GPAds:We anticipated that utilizing people flow data would allow us to narrow down promising areas and improve cost performance. Also, we appreciated being able to entrust them with everything from analysis to ad delivery. 

• Measures and Results:With the aim of promoting visits to physical stores, we identified areas with a high probability of visits through people flow data analysis before running advertisements. In addition, we analyzed the age groups most likely to visit stores after being exposed to the advertisements, and targeted the advertisements accordingly. As a result, we achieved our target KPIs. 

<Examples from food and beverage companies>

• Problem:No matter which advertising agency we use, our KPIsandCPAremain stagnant. We want to find new strategies. 

Reasons for choosing GPAds:It allows for a unique approach that differs from other companies, enabling differentiation. 

• Campaign details and results:Prior to the product sales promotion campaign, a pre-campaign survey was conducted. Ads were delivered only to users who indicated a high likelihood of wanting to purchase the product after seeing the ad. As a result, the campaign proved to be more cost-effective than anticipated. 

As you can see, the reasons for adopting GPAdsvary, including cost reduction, strengthening analysis to find new strategies, and breaking away from stagnation in advertising campaigns.

Please note that the implementation cost for GPAdsstarts from 500,000 yen (excluding tax), and the specific cost will vary depending on the design of the advertisements, research, and analysis. Furthermore, having ad creatives and a track record of past campaigns available will help ensure a smoother ad delivery process. 

GPAds, provided by GeoTechnologies, Inc., offers comprehensive support from pre- and post-ad delivery research and analysis to ad delivery itself. Even if you have concerns about data utilization, our dedicated staff will work alongside you every step of the way, ensuring a smooth and confident implementation. 

For example, we can flexibly design analyses to address concerns such as, "Since this area has few visitors, won't it be difficult to utilize people flow data?" In such cases, we can conduct surveys targeting residents within a 10km to 20kmradius of a specific area, asking about their interests and the impact of distance to stores, and then propose which areas would be most optimized for advertising. 

Even if you're unsure how to proceed with the analysis, we can assist you from the initial problem definition stage, so please feel free to contact GeoTechnologies, Inc..